1794-ADN現貨詳情
1794-ADN
究其原因，可能在于熱門車型的銷量上。理想ONE定位中高端SUV，標準版（增程6座）售價為32．8萬元，與理想一上來就走中高端路線不同，鵬最早推出的緊湊型SUVG3車型是主打中低端實用路線的車型，其2020款售價區間在14．68萬－19．98萬之間（補貼前）。
雖然小鵬汽車具有明顯的價格優勢，但是價格的優勢并沒有直接帶來銷售量上的優勢。以12月份例子，小鵬汽車交付了5700輛智能電動汽車，理想ONE在12月交付就達到6126輛。
在毛利率上，值得注意的，雖然2020Q3季度小鵬汽車毛利率轉正，Q3毛利率為4．6％，但是與理想汽車相比還是有一定差距。自理想汽車實現整車交付開始毛利率就正向發展。
二、小鵬汽車技術研發費用高于理想汽車。技術的研發才是決勝未來的關鍵，特別是目前新能源汽車還處于起步階段，盈利不是現階段車企的目的，構建未來競爭力才是他們要做的事。理想汽車的毛利率之高在于成本的控制，而小鵬汽車在研發費用上的投入更多。
在造車新勢力中小鵬汽車的研發投入一直處于榜首地位，2019年小鵬汽車的研發投入達到20．7億人民幣，據招股書顯示，2019年以及2020年前兩個季度研發費用分別占公司總收入89．2％和62．9％。從2019Q1到2020Q3季度小鵬汽車的研發費用常年高于理想汽車。
隨著研發的投入，小鵬汽車的智能化也越來越明顯，比如2020年10月21日，小鵬汽車舉辦屆汽車智能日，推出高速自助導航駕駛額停車記憶泊車功能。
從當前來看，在毛利率上理想汽車雖高于小鵬汽車，但是從長遠來看，小鵬汽車注重技術的研發，特別是在后期新能源行業進入規；绕磿r，資本和技術是決勝未來的“兩板斧”。質量往往會成為決定企業命運的關鍵因素。
總而言之，理想汽車理想雖然占比穩定，未來仍有向上滲透空間，但不可忽視的是新能源汽車領域互聯網大廠入局給整個造車新勢力的壓力。雖然Q4季度理想汽車率先實現了凈利潤轉正，但是資本對這種“省錢”的企業一直都不感冒，“省錢”不能省出個未來，唯有構建出技術壁壘才是決勝未來的關鍵。無論是內部排位賽還是外部的挑戰對于理想汽車來說都是一場持久戰。
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