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然而，造車業本是一門投入高、風險大且量產難的行業，輕資產模式下的互聯網企業們真的能承受該行業的重嗎？

就拿蔚來、理想等造車新勢力為例，它們的營銷費用占比卻遠遠高于廣汽與長城等傳統車企。

所以可以這么說，造車新勢力想要取得更好的成績，在營銷方面要付出更多努力和代價。而這股造車新勢力采取的一般是代工的輕資產模式，即它們大多只是品牌商，只需采用委托加工及產業資源整合的方式實現汽車的量產，由此將格外注重市場上的投入。

而這一層面又將大大拖累造車新勢力的現金流狀況。2019年全年，蔚來、理想與小鵬汽車三家公司的經營現金流分別為-87.22億元、-17.94億元以及-35.63億元。目前而言，小米的現金流較為充裕，2020年Q3其現金及現金等價物為302.6億元，但靠這想要維系高額的造車成本可能還有點困難。

況且對于造車這門精細活，筆者認為光靠代工往往不夠，更多靠的是技術上的研發、汽車零件部分上的研發優化。所以，不論是誰造車，想要成功立足在新能源汽車行業下都有很長的路要走，畢竟造車難度系數高且量產等方面都很難定奪。

目前互聯網科技大廠們造車大多都在試錯階段，也可以說是在與傳統車企轉型下的陪跑階段。目前新能源汽車領域下發展或賺錢是難，但可以知道的是只有互聯網技術結合車業，才可能碰撞出傳統車業不一樣的火花。

小米若下場，新能源汽車的造車格局恐生變數？

回歸到小米造車這件事情上來，本質是小米想要打開新的增量場為自身更高的市值講述新故事。所以小米造車是遲早的事情，但若其真下場了會給整個新能源造車格局造成什么影響？離OV下場還遠嗎？

上文也分析了小米造車很可能采用的是這兩類模式：（1）與車企合作模式（2）代工模式。然而筆者認為，若小米下場造車采用的是代工模式，很可能在競爭格外激烈的造車新勢力下投入一枚重磅。

對于新能源車業而言，不論是互聯網大廠還是一些手機硬件廠商，大家造車都在試錯階段。而小米下場，若延用的高性價比，低價格的慣用打法很可能打破新能源行業下的平衡。畢竟，在新能源汽車成為人們未來消費大趨勢的當下，高性價低價格誰不撿大漏？

然而，這類打法作用在汽車產業上，其實是不現實的。畢竟小米千元機的“毛利潤率不高于5%”的定價策略肯定不適用于萬元以上的汽車行業。況且，以低價格收割市場的五菱宏光汽車已經在市場率先布局。

另一方面，小米也一直未打入高端市場，對于蘋果而言其國內真正的競爭對手可只是華為。而小米的高端機的銷量與技術都尚未處于一個穩定階段。類比小米造難度系數更高的汽車，或是很難取得很好的反響。

然而，積極一面是小米若下場，國內與之比肩的OPPO與VIVO也很可能進一步涉足。畢竟在全球及國內智能手機銷量進入存量市場的當下，哪家手機硬件廠商不另尋增長曲線。另外據觀測，今年1月底，OPPO還公布了一組“防撞提醒的方法、裝置、車載設備及存儲介質”等發明專利，該類專利都與自動駕駛有關。可見，OPPO在造車這件事情也不是沒有準備。

由此綜合可知，在國內手機廠商中若小米率先下場，距離OV下場的時間或也不遠了。

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